by Dan Kost, CEO | Sep 18, 2025 | Blog
Getting your hands on exclusive sports inventory isn't about who you know: it's about knowing how the system works. Most brands fumble around in the dark, throwing money at the wrong people at the wrong time. You don't have to be one of them. Here's...
by Dan Kost, CEO | Aug 18, 2025 | Blog
Sports TV advertising isn't what it used to be. Today's landscape spans from traditional television broadcasts to digital streaming platforms, reaching fans wherever they consume content: at home on their couch, in the stadium on their phones, or streaming on...
by Dan Kost, CEO | Jul 18, 2025 | Blog
Sports sponsorships aren't dead: they're transforming faster than a NASCAR pit stop. The global sports sponsorship market is projected to surpass 45 billion CHF in 2025, representing an 8% increase from 2024. But here's the catch: traditional logo...
by Dan Kost, CEO | Jun 18, 2025 | Blog
Smart brands are discovering what the data already proves: women's sports deliver exceptional ROI with audiences that convert at rates traditional sports can't match. While most advertisers still chase overpriced inventory in men's sports, forward-thinking...
by Dan Kost, CEO | May 18, 2025 | Blog
Sports sponsorship investments can deliver exceptional returns: when executed correctly. Yet most brands stumble through the same predictable pitfalls, burning through budgets while missing massive opportunities to connect with passionate fan bases. You're likely...
by Dan Kost, CEO | Apr 18, 2025 | Blog
The sports broadcasting landscape has fundamentally shifted. Small brands are no longer relegated to the sidelines, watching major corporations dominate prime advertising spots. Instead, they're outmaneuvering giants with smarter strategies, targeted approaches,...
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