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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions
Aside from soccer, new programming like a ‘Bosch’ derivative for its IMDb TV is part of Amazon’s bid to secure a commanding role within the future of TV ad income

A billion dollars gets you one of the most famous packages on television. It also signals your objectives in the future of the medium.

As a part of the brand new media rights deals that the National Football League discovered Thursday, Amazon. Com Inc. Will make its Prime Video provider the brand new home of “Thursday Night Football” and its coveted business time, taking over from Fox Corp. Via 2023.

The percent is through a ways Amazon’s largest play thus far in streaming TV, with the employer paying an average annual price of round $1 billion for the rights to the video games.

But having labored its way to 1/3 area within the virtual marketing enterprise, chasing simplest Google and Facebook, it’s miles a flow that could help Amazon at ease a commanding role in the future of TV advert income.