The Center Field Scoreboard has
become one of the icons of SBC Park. This permanent 24' x 25'
sign on the upper-right scoreboard is visible to more than 3.6
million fans and guests who visit the ballpark every year.
30
second in-game and pre-game
HOME PLATE TV ROTATIONAL:
LED SIGNAGE:
none
MEDIA OPTIONS:
Concessions trays, cups
and CD lids
Television
Radio
Print
INTERNET
OPTION:
Available
TEAM HIGHLIGHTS:
DEMOGRAPHICS:
•Gender:
57% male and 43%
female •Giants fans have an average household
income of $106,000 ($86,000 Bay Area.)
• Giants fans households represent 30% of
the Bay Area’s purchasing power, with
nearly $66 BILLION in income.
71% of Giants fans have attended college.
• Giants fans are 16% more likely than average
Bay Area residents to have graduated from
college.
Giants Fans”: Bay Area residents 18+ who
attended a Giants game in the past 12 months.
Data courtesy of Scarborough Research,
collected August 2004-July 2005.
ATTENDEES:
•2005
3,140,781
Sports media advertising sports marketing agency
media buying media planning sports advertising stadium advertising ads
