VIDEO BOARD FEATURE – Title sponsorship of one of two features. One is the Defensive Positions graphic that appears at the beginning of each game on the Video Board to show each teams defensive alignment and then reappears during the game each time there is a defensive switch. Logo placement is on the lower right corner of the graphic. The other is sponsorship of the stolen base graphic that appears on the Video Board and LED each time a Padres player steals a base. Logo placement is on the lower right corner of the Video Board graphic and incorporated in to the LED.

TEAM HIGHLIGHTS:
LOGO RIGHTS/IN-MARKET PROGRAMS – The use of the Padres logo or name to promote an affiliation or create an in-market traffic driving around some type of incentive such as tickets, the ability to compete in a pre-game on-field contest, or other. (Investment depends upon program and any hard costs)

DEMOGRAPHICS:
•Age Target %
Adults 18 - 34 33.5%
Adults 18 - 49 64.8%
Adults 21 - 49 58.4%
Adults 25 - 54 57.5%
Adults 35 or older 66.5%
Adults 50 or older 35.2%
Men 18 - 34 19.0%
Men 18 - 49 35.7%
Men 21 - 49 31.9%
Men 25 - 54 31.1%
Women 18 - 34 14.5%
Women 18 - 49 29.1%
Women 21 - 49 26.5%
Women 25 - 54 26.4%
Education
Target %
Grade school (8th grade or less) 3.8%
Some high school (not graduate) 4.9%
High school graduate (12th grade or GED) 27.2%
Some college (1-3 years-not Graduate or AA/Associates) 33.6%
College graduate (4 year college) 16.2%
Some post graduate (no advanced degree) 3.5%
Post graduate degree 10.8%
Household Income
Target %
$25,000 or more 89.8%
$35,000 or more 78.7%
$50,000 or more 57.1%
$75,000 or more 37.6%
$100,000 or more 20.2%

ATTENDEES:

•2005 2,832,039