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VIDEO SCOREBOARD:
• Run 30 second spots both pre-game and in-game
TV ROTATIONAL:
•Camera–friendly position is offset from batters box
•Measures 2’4” high x 6’7” long•One-half (1/2) inning of exposure per game
•Unmatched TV exposure during Pirates telecasts, visiting team telecasts, local news and national highlights
•Millions of regional and national impressions!
LED SIGNAGE:
•Measures 3’ high x 40’ long•Two (2) "virtual video" boards
•One in Left Field and one unit along Right Field along the Club Level façade
•‘Static’ and ‘Active’ messaging
•Displayed simultaneously for one-half (˝) inning per game
FIRST BASE TV ROTATIONAL SIGNAGE:
•Measures 2’6” high x 38’8” long
•Four-panel backdrop•One-half (1/2) inning of exposure per game
•Displayed simultaneously with HP Rotator
•High-impact exposure in-park with limited TV exposure
MEDIA OPTIONS:
INTERNET OPTION:
TEAM HIGHLIGHTS: •Ranked Best Ballpark in Baseball by ESPN.com and Readers Digest•
Highest Attended Entertainment Venue in Western Pennsylvania
•The Pirates have drawn more than 9 million fans since the opening of PNC Park in 2001
•Pirates draw over 600,000 unique visitors to PNC Park per year
DEMOGRAPHICS: •76% own their residence
•46% have a household income of $50,000+
•43% attended college •62% are between the ages of 18-to-54
•53% are married
•34% have children in household
•54% are men, 46% women ATTENDEES:
•2005 Attendance: 1.8 million. 2006 projected attendance: 2 million
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