sponsor for an interactive video board feature that will take place during an inning break. Some possible features include: Great plays, attendance quiz, bloopers, hat scramble…etc.

One-half (1/2) inning of home plate signage. Home plate signage will give Advertisers a tremendous amount of television exposure throughout the Houston Astros regional market as well as the opponent’s home market. Home plate signage is visible on the average two minutes per game from the center field camera. Home plate signage is prohibited for games carried on National Network Television (FOX Saturday Baseball) and National Cable Television (ESPN Sunday Night and Wednesday Night Baseball).

One half inning per game of LED rotational signage. The LED boards are 4ft by 100ft signs.  This signage is interactive and can be manipulated to work with your Advertisers advertising directives. Advertisers will have the ability to have action on the LED during the inning break and then it will be static during play time.

TEAM HIGHLIGHTS:
 

In the Historic 2005 season, the Houston Astros clinch their first National League Championship and advanced to the World Series for the first time in franchise history after defeating the St. Louis Cardinals 4-2 in a rematch of the 2004 NLCS…won the NL Wild Card for the second season in a row, finishing in second place in the NL Central Division with a record of 89-73.
 

DEMOGRAPHICS:
•Age:
11.7% (under 21)
31.3% (21-35)
30.1% (36-45)
17.3% (46-55)
9.7% (56+)

Ethnicity:
66% Caucasian
20.8% Hispanic
8.8% African American
1.5% Asian
2.9% Other

Game Attendance:
63.7% attend 1-10 games per season
17.3% attend 11-20 games per season
11% attend 30+ games per season

Income:
30% households earn less than $50,000
7% household income of less than $20,000
8.4% household income of $20,000 - $34,999
41% household income of $75,000+
25.5% household income of $100,000+

Technology:
87% own a computer
54% have hi-speed internet at home
82% have cable/satellite TV

ATTENDEES:

•2005 2,762,472