Client may choose one half-inning
of exposure on the LED board located on the main scoreboard
(Granite City Electric). This signage position measures 5 x 50
and switches between advertisers every half-inning. During
inning breaks this location will be used to enhance the fan
experience (e.g. ballpark information, player statistics, etc.)
TV ROTATIONAL:
Client may choose 1/2 inning of home plate signage (2 1/2ft
X 20 ft) during every Red Sox home game (excluding
nationally televised games). Over 145 Red Sox games are
broadcast in the New England area on NESN and WBZ Ch. 4/WSBK
Ch. 38 for 28 games within the Boston DMA.These signs will also receive exposure in news and
sports programming and on visiting team broadcasts.
FIRST & THIRD BASE TV ROTATIONAL SIGNAGE:
Client may choose 1/2 inning of
1st and 3rd base signage (2 1/2ft X 20 ft) during every Red Sox
home game (excluding nationally televised games). Over 145 Red
Sox games are broadcast in the New England area on NESN and WBZ
Ch. 4/WSBK Ch. 38 for 28 games within the Boston DMA. These
signs will also be seen in news and sports programming and on
visiting team broadcasts.
LED SIGNAGE:
Sold by the season only
MEDIA OPTIONS:
Concessions Trays, Cups,
CD Lids
Television
Radio
Print
INTERNET
OPTION:
Available
TEAM HIGHLIGHTS:
Fenway Park is perhaps the most storied ballpark in the
country.From
Opening Day on April 9, 1912 through the historic 2004
World Series, Fenway has played host to some of Major
League Baseballs most memorable moments for over 90
years.The Red
Sox invite you to associate with one of the most
recognized brands in sports, as well as the ballpark
that has become the single largest tourist attraction in
all of New England.
DEMOGRAPHICS: 57% of our fans are male and 43% are female.
61.6% are between the age of 18 and 49 years old.
59% of our fans are from households with an income above
$75,000.
81% are from households headed by college graduates.
61% have households with children.
58.8% watch 40 or more games on TV.
ATTENDEES:
2005 2,813,354
Sports media advertising sports marketing agency
media buying media planning sports advertising stadium advertising ads
