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ATLANTA BRAVES & Tuner Field TEAM HIGHLIGHTS:
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DEMOGRAPHICS:
Annual Household Income:
12.0% Under $30,000
10.9% $30,000-$39,999
10.9% $40,000-$49,999
25.4% $50,000-$74,999
16.6% $75,000-$99,999
19.3% $100,000-$149,999
4.9% Over $150,000
The Braves demographic skews male, younger when compared to
MLB.
Gender of fans: 60.7% Male, 39.3% Female
Ages of Fans: 15.5% 18-24 years
24.8% 25-34 years
32.0% 35-44 years
18.1% 45-54 years
7.6% 55-64 years
2.1% Over 65
Marital Status: 66.1% Married, 33.9% Single (divorced,
widowed, etc.)
The White/Caucasian segment is expected to grow at 9.2% over
the next 4 years, while the Hispanic/Latino market is projected
to grow at 44.4%, becoming 11.5% of the total market.
Attendee Ethnicity: 79% White/Caucasian
14.9% Black/African American
2.6% Hispanic/Latino
1.6% Asian
1.9% All Other
ATTENDEES:
2005 2,322,565 |